Social media allows corporate philanthropy dollars to generate considerable marketing value. http://ow.ly/VDmj
Want a little extra publicity? You can copy a ploy of the #Promise conference, which named the event with a Twitter hash tag. This will play well in social networks. CNET http://bit.ly/d1ZJLR
Through pricing mechanisms InstaSong encourages people to buy a lot of songs, thus serving as their viral marketing arm. Info at http://www.instasong.com/InstaSong/prices.shtml
Thomas Siebel's philanthropy, "The Meth Project" produces world-class advertising to inform - and scare - teens about the dangers of methamphetamine. http://bit.ly/6TmSyh
Can home insulation become a celebrity like Lady Gaga? (This post caught your attention, right?). Christian Science Monitor: http://bit.ly/d8VZ1c
A new giant, high-tech billboard in Times Square films the crowd, and then plays tricks on them. Wild. Fast Company http://bit.ly/aSCNLP
Some websites have grown through invitation-based marketing (e.g. orkut, lala.com). It can be a smart strategy: it promotes manageable growth, it fosters a sense of exclusivity, and it can result in high quality outcomes.
The Gates Foundation is commissioning art works around the world to promote the importance of vaccinations. NY Times http://nyti.ms/14LsqEV