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http://whatmatters.mckinseydigital.com/, their "What Matters" page, currently has a focus on "Can social entrepreneurs create large-scale change?".
McKinseyDigital.com (in the non-premium section I've explored) seems to do a good job of taking a brutally pragmatic perspective on big issues, from mobile trends to micro-finance, etc. It's highly moderated/edited/refined, but in their case the result seems quite valuable.
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Want a little extra publicity? You can copy a ploy of the #Promise conference, which named the event with a Twitter hash tag. This will play well in social networks. CNET http://bit.ly/d1ZJLR
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Americans spend 200 billion hours per year watching TV. Even a tiny fraction of that used for productive, collaborative activities would create tremendous value. Clay Shirky and Daniel Pink in Wired http://bit.ly/b0mXPv
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Researchers have shown that combining search data with an awareness of social networks, better early detection systems for disease outbreaks can be designed. Economist.com http://bit.ly/dzowbl
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IT security staff and social media staff have very different - and typically conflicting - approaches to the web. It is important that they work together. At the CDC the security and social media teams meet monthly to work out any issues, and (importantly) to describe what is on the horizon in order to identify potential challenges.
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Many government policies were written before social media (or even the internet). They now can create obstacles. For example, as part of the "Paperwork Reduction Act", the OMB is required to approve any program that asks questions of the public. (Does that include, for example, voting up an idea on a social media site?). This law, as well as laws and policies dealing with terms of service, tracking technologies, privacy issues, and others topics are being updated.
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It is important to evaluate social media efforts, and particularly to understand which channels are best for reaching which audiences with which messages. Performance reporting will improve efforts. That said, it is necessary to be realistic about how precise communications evaluations can be (e.g. nobody ever asks "how effective was that brochure?". They ask "how effective was our campaign?").
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New media are new. We all are experimenting to some extent. This means accepting some risk in social media efforts, and also tolerating some degree of failure. Senior management and staff need to understand the risk profile of social media efforts. (As a related note, Amazon reportedly includes "risk-taking" in their performance reviews.)
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Researchers at Carnegie Mellon have shown that in some cases, analyzing data from Twitter provides the same conclusions as public opinion polling. Mashable http://bit.ly/a7Aud7
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Let's start to Seize and Maximize Opportunities Globally and transform them into concrete results for the benefit of all concerned parties in particular and the world in general.
Visit http://smoicons.ning.com.
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Researchers can demonstrate that individuals making multiple guesses at a problem can have more accurate answers under certain circumstances. Scientific American http://bit.ly/cVbGhi |
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Attention everyone 55+ out there: I have a message for you from my buddies on Madison Ave (and its equivalents in Chicago, L.A., San Francisco, Miami, London, etc): “You’re dead to me.” It’s true, why spend valuable ad dollars on a group that is set in its ways, has strong brand loyalty, and (let’s face it) will be dying off soon anyway? Better to try and capture the heart$ and mind$ of the twenty-somethings while convincing ourselves that our brand is young and relevant. One small problem: 50 is not the new 40, it’s more like the new 35. The fastest growing segment using social media are the 50+ crowd --- and that segment is growing fast as Baby Boomers aided by better health care and nutrition join the fold. The problem is, young mature adults (can I coin a demo phrase, YMAs?)do not want to be treated as being old, or senior for that matter. Many avoid the grandpa/grandma titles altogether as being too “old” sounding. Proposed: Social media sites that truly cater to the 50+ set that are not condescending and do not try to include 60 and 70 year olds (who should have their own social media sites). A few have tried, but ultimately none have succeeded to provide this without itself engaging in ageism. It can be done – we should be working hard to get there before we’re too old to care.
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For many years, companies have planned their existence based upon a fundamental falsehood – that they controlled their brands. And this charade was easy to perpetuate as hired pollsters, paid for by these companies, would create reports based upon the limited metrics available to them reinforcing their preconceived perception of what their customers were saying. Enter social media. Companies are now finding out that they do not control their brands – the customer does. Proposed: Social Media Departments become a separate and distinct segment of the corporate org chart, reporting to the CEO, and that Chief Community Officer (or a Social Media worded equivalent) be a permanent C-Suite position, tasked with independently (outside of influence from marketing; operations or product) engaging the company’s customer base and participating in a two-way conversation for the betterment of all.
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Many people’s reaction when I speak to them about social media is akin to “Why do I care about who’s having toast for breakfast?” A great counter would be, “You shouldn’t – but you should care about who doesn’t have enough clean water to drink” Happening RIGHT NOW are grass roots groups using social media to advance awareness of and solicit funding for providing clean water for health and sanitation where none exists today. Almost 1 billion people do not have direct access to the 1% of the earth’s water that is suitable for drinking. Proposed: More attention be given and support provided to the current and future social media efforts to help solve this crisis. Charity:Water and folksinger Jewel’s Project Clean Water are two of the current charities using Twitter and other social media tools to help millions of others. |
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“Ten questions in ten minutes.” That’s the mantra of the current U.S. Census Bureau’s 2010 survey. After receiving a mailed noticed that the form was on its way; the form package itself; and a post card reminder about the form; I filled it out and mailed it back via USPS. Let this be the last decennial census done this way. Proposed: In the ensuing time period between now and 2020, a system be developed where the Census can be taken, securely, online, with social media marketing used to get the word out to all. For those constituents without Internet access ten years from now, local polling places, libraries and motor vehicle offices among other public facilities would be made available.
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Every politician promises to listen to his/her constituency, only to rely upon weighing the public’s sentiment by the volume of mail received on a given issue. The problem is, not many people engage in letter writing anymore, given more towards sending emails or voting in online polls. While some politicians have latched onto the new media wave many more choose to do things the way they’ve always been done, afraid to rock the boat. Proposed: All functions in every Senator’s, Representative’s, Governor’s and State Legislator’s offices be required to provide easily accessible online equivalents for all interaction with the public. It’s time to bring our government into the 21st century.
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Call it citizen journalism, collaborative journalism, user generated content, or try to deprecate it by calling it "blogging" - organizing volunteer-driven, collaborative, news collection and sharing in local communities is a great and doable idea. The software and infrastructure is inexpensive (e.g., wordpress on a cloud server) and easy enough to use that loosely knit groups of volunteers can do amazing thing. The Falls Church Times has managed over 1000 posts since it launched and is attracting growing numbers of readers and contributors. http://fallschurchtimes.com/ |
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Citizen (and student) scientists, armed with an iPhone, can collect, share, tag, photograph and geolocate data across multiple disciplines. A MacArthur Foundation Digital Media and Learning winner 2009. http://bit.ly/6LLMIr |
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Google offers advertisers the chance to update billboards in Google StreetView -- and will sell unclaimed inventory. http://ow.ly/VlEM |
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Benetech provides tools and technologies to allow crowdsourced human rights and genocide reporting and analysis. http://bit.ly/5E2Aux |
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SeeClickFix is a free web tool which allows citizens to report and document non-emergency issues to those responsible. A Changemakers.com winning idea 2008. http://bit.ly/4EWZya |
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Mingly creates an address book and portal for key social media sites. Winner of Startup Weekend LA. http://bit.ly/6oQF7S |
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Through diplomacy and public cajoling, the rest of the world needs to encourage China to join global social networks (currently blocked) so it has a voice on important issues. http://ow.ly/qzxM |
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Google and Facebook present different versions of politically sensitive maps, depending on which user is requesting. http://ow.ly/wrgk |
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