Social Media for the Common Good – Less Toast; More Water

Many people’s reaction when I speak to them about social media is akin to “Why do I care about who’s having toast for breakfast?” A great counter would be, “You shouldn’t – but you should care about who doesn’t have enough clean water to drink” Happening RIGHT NOW are grass roots groups using social media to advance awareness of and solicit funding for providing clean water for health and sanitation where none exists today. Almost 1 billion people do not have direct access to the 1% of the earth’s water that is suitable for drinking. Proposed: More attention be given and support provided to the current and future social media efforts to help solve this crisis. Charity:Water and folksinger Jewel’s Project Clean Water are two of the current charities using Twitter and other social media tools to help millions of others.